![[Special episode] How Microsoft, HP, and SAS build data-driven territories, quotas & incentives](https://s3.castbox.fm/63/8d/a8/d6c486334c49ee552517f7342065335741_scaled_v1_400.jpg "[Special episode] How Microsoft, HP, and SAS build data-driven territories, quotas & incentives")
[Special episode] How Microsoft, HP, and SAS build data-driven territories, quotas & incentives
Update: 2025-07-15
Description
What happens when three powerhouse leaders from Microsoft, HP, and SAS unpack the science behind sales planning? You get a modern look at how the absolute best-in-class are designing smart territories, quotas, and incentive plans—grounded in data, not gut instinct.
In this special episode of The Sales Compensation Show, we’re sharing a high-impact session from the Sales Planning Summit featuring a behind the scenes with:
- Edie Cagle, VP of Global Revenue Operations at SAS
- Maria Oczko-Canant, VP of Sales Compensation & Planning at HP, and
- Nandini Ramaswamy, VP of Worldwide Incentive Compensation at Microsoft
Hosted by Nabeil Alazzam, CEO of Forma.ai, this panel dives deep into:
- How to design equitable, efficient sales territories using data
- What analytics-driven quota-setting really looks like
- Ways to optimize sales incentives to influence behavior and drive results
- The role of AI and forecasting in staying ahead of market shifts
- Real-world examples of how top enterprises are evolving their sales planning
Serious about turning sales planning into a strategic advantage? Then this conversation is a must-listen!
The Sales Compensation Show is handcrafted by our friends over at: fame.so
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